Expert Guidance and Strategy for CPG, Food and & Beverage Brands
Food & Beverage Industry Advising and Sales Management
Summit Sales Consulting delivers results-focused Food and Beverage Consulting to drive tangible growth. We empower emerging and growing brands with Strategic Planning, Market Readiness, and in-depth knowledge of the Market Landscape. As your trusted advisor, we provide expert guidance to help you navigate a competitive industry and achieve your goals.
Introduction to Adam Hertel
Adam is a proven CPG leader offering food and beverage consulting with over two decades of experience in the natural products industry. His expertise spans better-for-you food, beverage, and supplements, making him a valuable CPG Advisor. He excels in strategic growth, sales execution, and building omnichannel success. Adam's current role at Rudi's Bakery and prior leadership at Ito En North America and Organifi position him as a Trusted Advisor with deep industry knowledge.
Craft Unforgettable Customer Journeys with Expansive Brand Experiences
In today's competitive retail landscape, a simple transaction isn't enough. Summit Sales Consulting helps you design and implement expansive brand experiences that captivate your customers at every touchpoint.
We go beyond the point of sale, crafting cohesive customer journeys that seamlessly integrate physical and digital interactions. This strategic approach fosters deeper brand connection, boosts engagement, and ultimately drives sales.
Ready to transform your retail experience?
Orchestrate Seamless Customer Journeys with Our Omnichannel Expertise
Today's consumers expect a unified brand experience across all channels. Summit Sales Consulting helps you navigate the complexities of omnichannel retail with our proven strategies. We empower you to:
- Craft a Cohesive Brand Narrative: Develop a consistent message that resonates across physical stores, online platforms, and social media.
- Unify Touchpoints: Ensure a smooth transition between online browsing and in-store purchases or vice versa.
- Optimize Data-Driven Decisions: Leverage customer insights from all channels to personalize experiences and maximize engagement.
With Summit Sales Consulting, you'll create a seamless omnichannel journey that fosters brand loyalty and drives sales.
Ready to unlock the power of omnichannel retail?
Services
Summit Sales Consulting provides strategic sales guidance and planning to drive growth for your food & beverage brand. Our longstanding industry expertise and strategic partnerships across omnichannel sales (retail, grocery, food service, e-commerce, and more) enable us to create customized route-to-market solutions that achieve your unique goals.
Advise: Chart Your Course to Success
Summit Sales Consulting offers expert guidance across every stage of your food and beverage brand's journey. We'll advise you on:
• Business Plan Development: Craft a roadmap for success, outlining your market position, financial goals, and sales strategies.
• Route to Market Strategy: Define the most efficient path to get your products from production to store shelves.
• Scaling Sales Growth: Implement strategies to expand your reach and achieve sustainable sales growth.
• Product Strategy: Develop a winning product portfolio that resonates with your target market.
• Retail Presentations: Master the art of crafting compelling presentations that secure retail placements.
• Contractual Agreements: Navigate the complexities of contracts with retailers, distributors, and brokers to ensure your best interests are protected.
• Profit & Loss (P&L) Financial Analysis: Gain deep insights into your financial performance to optimize profitability.
• Marketing & Trade Spend: Make informed decisions about marketing investments and maximize the return on your trade spend.
• Sales Team Growth Mapping: Design a plan to build and develop a high-performing sales team.
With our comprehensive advice, you'll gain the knowledge and confidence to navigate the competitive food and beverage landscape.
Identify: Uncover Your Path to Growth
Summit Sales Consulting is your partner in uncovering the hidden potential within your food and beverage brand. We'll help you identify:
• Market Opportunities: Capitalize on emerging trends and untapped niches within the dynamic food and beverage industry.
• Business Drivers: Understand the key factors influencing your success, like consumer preferences, pricing strategies, and competitor analysis.
• Consumer Targets: Define your ideal customer and tailor your brand message to resonate with their specific needs and desires.
• Strategic Business Partners: Connect you with the right distributors, brokers, and retailers to build a winning network for your brand.
Through a data-driven approach and in-depth market research, we'll equip you with the insights needed to make informed decisions and achieve long-term growth.
Connect: Expand Your Reach
Summit Sales Consulting is your bridge to the key players in the food and beverage industry. We leverage our established relationships to connect you with:
• Retailers: Get your products on the shelves of major retail chains and independent stores.
• Distributors: Secure efficient distribution channels to ensure your products reach a wider audience.
• Brokers: Partner with experienced brokers who understand the market and can effectively represent your brand to retailers and distributors.
Together, we'll create a winning strategy to connect you with the right partners and propel your brand's success.
Sales & Revenue: Grow Across Every Channel
Summit Sales Consulting is your one-stop shop for maximizing sales and revenue across all key food and beverage channels:
• Retail: We'll help you secure placements in major retail chains and independent stores, ensuring your products reach a broad audience of consumers.
• Foodservice: Get your brand onto the menus of restaurants, cafes, and hospitality businesses, expanding your reach to a professional buyer base.
• Ecommerce: Develop a winning online sales strategy to tap into the booming world of online grocery shopping and direct-to-consumer sales.
• Convenience: Target busy consumers with strategic placement in convenience stores and gas stations, maximizing impulse purchases.
• DSD (Direct Store Delivery): Optimize your delivery processes to ensure your products reach retailers fresh and on-time, minimizing stockouts and lost sales.
With our expertise in each channel, we'll create a comprehensive sales strategy to drive revenue and achieve your brand's full potential.
Areas of Expertise
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Develop comprehensive growth strategies aligned with brand objectives, outlining key initiatives and milestones.
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Implement sales and marketing campaigns across channels, ensuring tactical effectiveness and alignment with strategic goals.
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Cultivate and maintain strong relationships with key accounts at national and regional levels, fostering brand growth and loyalty.
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Identify, select, and manage broker relationships to expand market reach and optimize sales performance.
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Design effective sales team structures, recruit top talent, and implement training and development programs for ongoing success.
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Research consumer preferences, market trends, and sales data to identify opportunities for product innovation and guide strategic decision-making.
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Develop accurate sales forecasts utilizing historical data, market insights, and current trends to inform production planning and resource allocation.
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Analyze profit and loss statements to identify areas for cost optimization, revenue growth, and improved profitability.
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Create budgets, track spending, and adjust strategically to align resources with business objectives and maximize ROI.
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Develop and execute compelling brand messaging and visual identity strategies that resonate with target audiences.
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Assess the viability and ROI of various marketing and trade spend initiatives to ensure effective budget allocation.
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Conduct in-depth analysis of competitors' products, pricing, marketing, and distribution strategies to inform brand positioning.
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Determine optimal pricing structures and create visually appealing packaging designs that enhance product marketability and sales performance.
Industry Press
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Why Innovation is Key To Rudi's Revival
Jane Miller and Adam Hertel, Rudi’s
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Brand Secrets & Strategies, July 2020
Empowering Bran | Raising the Bar
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BevNet Virtually Live Interview, June 2020
BEVNET Interview
